Step 1
Light Analysis
Decide if the idea is interesting enough to examine further.
Idea brief, early market signals, basic buyer view, initial risks and first execution read.
Free startup ideas.See real startup ideas analyzed by the engine. Free.Browse Browse Showcase
Launch Kit
From validated idea to launch-ready execution.
Deep Dive helps you decide what to pursue. Launch Kit gives you the roadmap, pricing setup, product readiness checks, launch campaigns, content plan, sales scripts and distribution system to actually take it to market.
Built from the idea you picked, who it is for, real market evidence, where competitors are weak, and how you will reach customers.
Build
Roadmap, QA, tools, risks
Price
Packages, billing, upsells
Distribute
SEO, content, launch, sales
Launch Operating System
Tailored output bundle
90-Day Launch Roadmap
Week-by-week milestones, owners, gates, slip rules and decision checkpoints.
Position
Who it is for and why they should care
Prepare
Product, pricing, billing and QA checks
Launch
Campaigns, posts, emails and communities
Grow
First customers, referrals and metrics
PDF
First 10 Customers
Target list logic, scripts, objections and follow-up flow.
DOCX
Launch Campaigns
Product Hunt, Hacker News, waitlist, welcome, email and reply templates.
Not templates. A tailored launch system.
Generated from the idea you picked, who it is for, the evidence behind it, and how you will reach customers.
The natural next step
Validation decides. Launch Kit executes.
These three do not compete. Each one answers a different question, and you take them in order.
Step 2
Deep Dive Validation
Prove if one direction is worth pursuing before committing serious time and money.
Evidence, customer demand, market model, competitor intelligence, economics, risks and verdict.
Step 3
Launch Kit
Implement and distribute the selected idea with a launch-ready operating system.
Roadmap, pricing, QA, content, launch campaigns, sales scripts, acquisition and post-launch metrics.
100+ hours compressed
Weeks of launch prep, organized into one system.
This is not a small pack of generic files. It is the work a founder normally spreads over weeks, done for your idea and arranged so you can start on Monday morning.
Research translation
Turns validation evidence into target channels, messages and launch assumptions.
Roadmap planning
90-day milestones, gates, weekly rhythm, slip rules and owner-ready tasks.
Distribution mapping
Where to show up, what to say, when to post and what the house rules are.
Launch copy
Product Hunt, Hacker News, email, LinkedIn, X, community posts, replies and objections.
Setup and QA
Billing, onboarding, launch QA, legal and admin, analytics and product readiness.
Sales and measurement
First 10, 100 and 1000 customer systems, KPIs, referrals and partnerships.
Launch Kit workstreams
Six launch systems, not a folder of documents.
Each workstream turns one part of the launch into material you can actually use: strategy, readiness, distribution, campaigns, acquisition and post-launch learning.
Strategy
Turn your evidence into one clear launch angle
- Launch Brief & Distribution Thesis
- Messaging & Positioning Kit
- Landing Page Conversion Kit
Readiness
Prepare the product before traffic arrives
- 90-Day Roadmap
- Phase Gates & Slip Rules
- Weekly Operating Rhythm
- Launch QA Checklist
- Legal & Admin Checklist
+ 9 more in this workstream
Distribution
Know exactly where to show up
- Where to Show Up
- SEO Keyword Map
- Content Cluster
- 90-Day Content Calendar
- LinkedIn Playbook
+ 3 more in this workstream
Campaigns
Launch with copy already drafted
- Product Hunt Launch
- Hacker News Launch
- Email Sequences
- Launch Command Center
- PR & Influence Outreach Kit
+ 1 more in this workstream
Acquisition
Move from interest to customers
- First 10 Customers
- First 100 Customers
- First 1000 Customers
- Founder-Led Sales Kit
- Referral Loops
+ 2 more in this workstream
Learning
Measure what happens after launch
- KPI Dashboard
- Analytics & Event Taxonomy
- Post-launch Experiment Backlog
What is included
A launch-ready artifact system.
Grouped by the job they help you complete, not only by the file type they arrive in.
Area
Launch Kit artifacts
Output type
Strategy and roadmap
Turns the chosen direction into an operating plan.
90-Day Roadmap, Phase Gates & Slip Rules, Weekly Operating Rhythm, KPI Dashboard, Operating Risk Register
XLSXPDF
Product and setup
Makes the launch safer before users arrive.
Launch QA Checklist, Legal & Admin Checklist, Tool Stack, Billing Setup, Onboarding Flow, AI Builder's Prompt Pack
PDFDOCXXLSXZIP
Pricing and packaging
Turns what people will actually pay into an offer they can buy.
Pricing & Packaging, Billing Setup, Price Experiments & Upsells, Onboarding Flow
XLSXPDF
Content and SEO
Builds an audience you own around the customer problem.
Where to Show Up, SEO Keyword Map, Content Cluster, 90-Day Content Calendar, LinkedIn Playbook, X Post Library
DOCXXLSX
Launch campaigns
Prepares the visible launch moments and the replies.
Product Hunt Launch, Hacker News Launch, Email Sequences, Community Post Drafts, X Threads & Replies
DOCX
Acquisition and loops
Turns launch attention into customers, partners and repeatable loops.
First 10 Customers, First 100 Customers, First 1000 Customers, Referral Loops, Partnerships
PDFDOCX
Artifact previews
Real files you can open and use.
A look at the shape of what lands in your workspace. The real files are written for your idea, your customer and your evidence.
XLSXFrom your idea
90-Day Roadmap
Week-by-week build milestones, tasks, owners, hours, gates and recovery rules.
DOCXChannel-specific
Where to Show Up
Communities, norms, posting cadence, relevance logic and message angle by channel.
XLSXSearch intent mapped
SEO Keyword Map
Keyword targets, search intent, priority, difficulty and content cluster mapping.
PDFLaunch ready
First 10 Customers
Founder-led manual sales plan with discovery scripts and objection handling.
DOCXCopy included
Product Hunt Launch
Listing copy, maker comment, launch morning checklist and reply templates.
XLSXOffer model
Pricing & Packaging
Pricing tiers, packaging matrix, trial model, upsell paths and experiment plan.
DOCXAudience-aware
Email Sequences
Launch-week, waitlist, welcome, follow-up and activation email sequences.
PDFMetric-driven
KPI Dashboard
Core launch metrics, formulas, target values and weekly review cadence.
Bonus, included with every Launch Kit
Every prompt already knows your idea.
The AI Builder's Prompt Pack is a set of expert prompts for building with AI, each one already loaded with the research you just paid for. They cover your whole launch, not one slice of it.
ZIPOne file per prompt
AI Builder's Prompt Pack
Loaded with your validated research
Your ideaYour customerYour positioningYour pricingYour competitorsYour tech stack
The AI is told not to invent facts, so it builds on your real research instead of guessing.
Product & spec
Write your PRD, cut scope, prioritise features and spec user stories.
Design & UX
Map your screens and flows, write the microcopy, design the empty and error states.
Engineering
Data model, API contracts, architecture calls. They plan before they write code.
QA & debugging
Test plans, edge cases, smoke scripts, code review and root-cause hunts.
Copy & launch
Landing page, pricing page, emails, outreach, Product Hunt and Show HN posts.
Research & data
Interview scripts, surveys, event tracking, your north-star metric and experiments.
Every prompt runs as-is in Claude, ChatGPT, Gemini, or any AI tool you prefer. No setup, nothing to fill in: open a prompt, paste it in, and build.
Where most founders get stuck
Not just what to build. Where to get customers.
Launch Kit is strongest exactly where most founders are weakest. It turns the idea into search, community, launch, sales, partnership and referral motion.
How it should feel:
“I am not staring at a blank page. I know where to show up, what to say, who to contact and what to measure.”
01
Where to Show Up
Communities, directories, forums, newsletters, groups and the house rules of each one.
02
SEO Map + Content Cluster
High-intent keywords, pillar pages, support articles and a plan to earn search authority.
03
Product Hunt, Hacker News and Email
Launch copy, comments, replies, email sequences and a launch-day checklist.
04
First 10 / 100 / 1000
Manual sales, then a repeatable system, then paid gates and rules for scaling.
05
Partnerships
Partner types, outreach templates, enablement assets and co-marketing plays.
06
Referral Loops
Reward mechanics, trigger moments, activation paths and the way to measure it.
What makes this different
Execution-ready, not template-ready.
Evidence-derived
Uses the idea you chose, who it is for, the market evidence and where competitors are weak.
Channel-specific
Adapts the plan to where this audience actually spends its attention.
Shaped to your business
A marketplace, a developer tool, and a local service each get a different plan for channels, pricing, and where to launch. Yours is built for how yours makes money.
Measurable
Connects campaigns, sales and launch work to targets, thresholds and a weekly review.
Best for
- Founders who have picked one idea
- Teams ready to move from research to launch
- People who want roadmap, copy, setup and distribution in one place
Not for
- People still comparing many possible directions
- Ideas without a chosen target customer
- Anyone looking only for a generic launch checklist
Shaped to your business
No two launches look alike. Your kit is built around how yours will actually work.
A two-sided marketplace, a developer tool, and a local service should never get the same launch plan. Launch Kit reads what kind of business your idea is from the validation itself and shapes every file to match.
Where you show upHow you priceWhere you launch firstWhat you measure
Available after Deep Dive for any idea you have chosen
Turn any validated idea into a launch-ready plan.
Leave with the operating system to build, price, launch, distribute, sell and learn from the market.