Glossary
Every IdeaTwister word, in plain English. If a term shows up on the pricing page or inside your workspace and you are not sure what it means, it is here.
- Angle
- One of the distinct ways the engine rethinks your idea or business. The engine works from a fixed library of 15+ angles (different ways to grow, like a new pricing model, a sharper customer focus, a new channel, or a retention play) and picks the ones that fit you. Each angle is the seed for an opportunity.
- Opportunity
- An opportunity is a fully written, ranked version of your idea or your business. Each one names a specific direction, a specific customer, and a specific way to make money. It includes a one-liner, the target customer, what makes it different, an honest list of weaknesses, a score across five commercial dimensions, and a short note on how it compares to where you started. A founder run produces a handful of opportunities next to your original idea; a business run produces 25 or 50 growth opportunities to compare in your workspace.
- Growth opportunity
- A growth opportunity is one direction your business could take, scored and ranked against the goal you set. The engine works from a fixed library of strategic angles (different ways to grow, like a new pricing model, a sharper customer focus, a new channel, a margin play, or a retention play) and produces a set of distinct opportunities: 25 on Pro, 50 on Scale. You see your business reframed across many real options side by side, not 50 versions of the same idea.
- Complete game plan
- A complete game plan is one growth opportunity fully worked up for you: the deep-dive analysis on the opportunity plus the step-by-step plan to actually do it. The Pro plan includes 3 and the Scale plan includes 6. You shortlist which opportunities get them, right from your workspace; the engine highlights its recommendations, but the picks are yours. Everything is delivered together in one place, so there is nothing to triage by hand.
- Deep-dive
- A deep-dive is the full analysis layer on one direction: the strongest argument against it and the one thing you would need to prove it wrong, a research report (real competitors, pricing, a customer interview script, and the top risks), a 90-day plan, and a closing memo written straight to you. On the Starter plan the deep-dive runs on your own idea. On business plans it runs on each growth opportunity you shortlist to fully work up.
- The five scoring dimensions
- Every option is scored 0 to 10 on five commercial dimensions, and the five depend on who you are. Founders are scored on Buyer Urgency, Revenue Speed, Defensibility, Market Proof, Distribution Edge. Businesses are scored on Revenue Expansion, Customer Demand, Distribution Leverage, Execution Complexity, Competitive Risk. The overall score blends all five and is re-balanced to your situation, so it is not a generic number.
- Research report
- For each direction that gets a deep-dive, the engine runs a focused research pass and produces: realistic market sizing (real numbers and who is already paying), profiles of the top competitors with their weaknesses, pricing and willingness-to-pay research, regulatory and compliance flags, a 90-day plan with milestones, a ready-to-use customer interview script, and the top 3 risks with steps to handle them. On the Starter plan this runs on your own idea. On business plans it runs on each growth opportunity you shortlist to fully work up. It is the difference between a ranked shortlist and an execution-ready brief.
- Reality check
- Before generating any opportunities, the engine reads your idea and the research it just did, then produces the single strongest argument for why your idea might fail. It also gives you a bar to clear: the specific piece of evidence you would need to disprove that argument. Every opportunity the engine then generates has to show how it beats this reality check, so the new directions are not just different but measurably stronger than where you started. This runs on the founder path; for businesses, every growth opportunity is scored against the goal you set instead.
- Market Readiness Signal
- The Market Readiness Signal is a green, yellow, or red tag the engine puts on your space after doing live research on it. Green means the space is wide open with documented urgency. Yellow means it is viable but structurally challenging. Red means it is broken or commoditized. The signal also shapes how aggressive the engine is: a red signal pushes it toward bolder opportunities instead of small tweaks.
- Launch Kit
- The Launch Kit is your first 90 days, done for you. Once you have shortlisted your strongest direction, it writes the actual work to launch it: a day-by-day content calendar, ready-to-paste social posts, email sequences, a build-to-revenue roadmap, a pricing plan, and a plan to reach your first 10, 100, and 1000 customers. Not advice and not a checklist, the real thing, written for your exact idea. The Launch Kit fills the Growth and Execution tabs of your workspace. For founders it is an optional add-on on the Starter plan.
- Execution Kit
- Same engine, different audience. For founders launching something new, the Launch Kit is the cold-start playbook (the posts, calendar, and build roadmap to ship from zero). For a business rolling a chosen opportunity into its existing customers, channels, and pricing, the Execution Kit is the rollout plan instead: the business case, a small pilot to de-risk it, who owns what, the risks to watch, and the numbers to track. For businesses this is included in every complete game plan, not a separate purchase.
- AI Prompt Pack
- The AI Prompt Pack is a set of expert prompts, each one already loaded with the context of your idea. They cover the real jobs of getting a product built and launched: writing a spec, scoping a first version, scaffolding your first commit, writing landing page copy, running customer interviews, and more. You copy one block, paste it into your own AI tool such as ChatGPT, Claude, Cursor, or Gemini, and go. The AI Prompt Pack is part of the founder Launch Kit.