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Founder Model (Standing Start)Business Model (Existing Base)

When you bring an existing business and want to know where to grow next, IdeaTwister scores every growth opportunity 0 to 10 across five commercial dimensions built for a company that already has customers, channels, and revenue.

Scoring Sandbox

Composite Calculator

Adjust the sliders to simulate how the engine weights and averages a growth opportunity.

Revenue Expansion9.0
Customer Demand8.0
Distribution Leverage8.0
Execution Complexity (Higher = Simpler)7.0
Competitive Risk (Higher = Safer)6.0
Output Composite

Confidence Score

7.6out of 10
High Conviction

Promoted to Top Picks, the opportunities worth backing first.

Interactive Rubrics

Model Scoring Breakdown

Select a dimension tab below to review the specific scoring signals and real-world examples the engine uses.

Revenue Expansion

How much new revenue can this add on top of what you already make?

Rewards opportunities that grow the top line meaningfully, not ones that just shuffle existing revenue around.

Score
Signal Indicator
Real World Example
9–10
A large new revenue line or a step-change in pricing power.
"A new tier your top 20% of accounts have already asked to pay for."
7–8
A clear, sizeable lift to an existing line.
"Add an annual plan that lifts average contract value 30%."
5–6
A modest add, real but incremental.
"A small add-on a slice of customers will take."
3–4
Marginal revenue, mostly reshuffling what you already earn.
"Repackaging the same features under a new name."
0–2
No credible new revenue.
"A feature customers expect for free."

The Red Flag Rule

Even with a high average, any single dimension scoring below 4.0 is a Red Flag worth fixing before you commit budget. The engine identifies these immediately.

Honest Weaknesses

Every opportunity includes a short Weaknesses section naming two specific places it is genuinely fragile. Read it before you back the opportunity. High scores do not mean no risk.