How does IdeaTwister score each opportunity?
Every opportunity gets a 0 to 10 score across five commercial dimensions, like how badly customers need it, how fast you can earn, and how hard it is to copy. Businesses are scored on a different five that weigh new revenue and how much an opportunity reuses what they already have. The scores are honest: weak ideas score low.
Plain-English scoring: ideatwister.com/docs/scoring.
Related questions
- What is the honest stress-test IdeaTwister runs?Before writing any opportunities, the engine names the single strongest argument for why your idea might fail, and sets a clear bar you would need to clear to beat it. Every opportunity it then generates has to show how it gets past that bar, so the new directions are measurably stronger than where you started.
- What do you get from an IdeaTwister run?You get an interactive workspace of ranked opportunities or growth opportunities, each with a one-liner, a target customer, what makes it different, an honest list of weaknesses, a score across five dimensions, and a note on how it compares to where you started. The strongest few are fully worked up with a 90-day plan.
- Is IdeaTwister good for ecommerce and DTC brands?Yes. For an existing store, a business run maps growth opportunities across pricing, bundles, new channels, subscriptions, and retention, then scores them on revenue upside and how much they reuse your current audience.
- Can businesses use IdeaTwister for new product lines?Yes. A business run maps growth opportunities that include new product lines and adjacent offers, scored on the new revenue they could add and how simple each is to execute with your current team.