# Getting Started

The next time you ask an AI "is this any good?", run IdeaTwister instead. It works for two jobs: founders validating an idea, and businesses finding their next growth move. Here is how a run works, start to finish. No download, no install, no API key.

## Step 1 - Tell us what you are working on

Go to [ideatwister.com/twist](https://ideatwister.com/twist). No account needed to start.

- **Founder?** Share your idea: a single sentence, raw notes, or a short brief. The rougher the better, it leaves more room to twist.
- **Business?** Describe what you do, who you serve, how you grow today, and where you feel stuck. The more honest, the sharper the growth opportunities.

## Step 2 - The engine pressure-tests it

Before ranking anything, the engine enriches your input with live market research. For a founder, it names the weak assumptions up front, the ones your gut catches but a chatbot never will, and sets a clear bar for every opportunity to beat. For a business, it scores every growth opportunity against the goal you set.

## Step 3 - Pick your plan

Every plan uses the same engine. The plan you choose sets how wide the run goes and how many directions get fully worked up.

| Plan | For | Time | What you get | Price |
|------|-----|------|--------------|-------|
| **Quick Idea Check** | Founders | ~5 min | A fast, grounded read on your idea: verdict, research, scorecard, biggest risk | $9 |
| **Validate This Idea** | Founders | ~20 min | A full validation of your idea + ~6 ranked opportunities | $29 |
| **Find My Best Direction** | Founders | ~25 min | A validation of your idea + 25 opportunities + 2 alternatives you shortlist, validated | $59 |
| **Pro** | Businesses | ~30 min | 25 growth opportunities + 3 you shortlist worked up into complete game plans | $349 |
| **Scale** | Businesses | ~40 min | 50 growth opportunities + the best 6 worked up | $799 |
| **Custom** | $10M+ / agencies | - | High-volume runs, multi-brand seats, strategist review | Contact |

## Step 4 - Tell us about your situation

A great direction is useless if it does not fit you. So the engine asks about your real situation: a founder's revenue goal, time horizon, capital, weekly hours, risk tolerance, and skills, or a business's stage, revenue, team, and what to prioritise (margin, new revenue, retention). Every score is then re-balanced against that, not a generic number. It is why two founders with the same idea, or two businesses with different goals, see different options at the top.

## Step 5 - Pay once and watch

Pay through our payment processor (LemonSqueezy for USD, Razorpay for INR). The engine starts the moment your order lands. Watch the agents work in real time on the status page, or close the tab and wait for the workspace link in your email.

## What you get back

Your results open as a workspace with four tabs:

- **Strategy and Market**: the analysis. An honest read, a stress-test of the risks, a build or growth plan, and live market, customer, and competitor research. Included on every plan.
- **Growth and Execution**: the done-for-you launch work. For founders this is the Launch Kit (your first 90 days). For businesses, the Execution Kit is included in every complete game plan.

Every option is scored across five commercial dimensions, carries an honest weaknesses section, and can be filtered and searched. Share the workspace link with anyone, no login needed.

## Need help?

- **How long does a run take?** About 20 to 40 minutes depending on the plan.
- **What if a run fails?** Failed runs are refunded automatically.
- **How does scoring work?** See the [Scoring documentation](/docs/scoring).
- **Other questions?** See the [FAQ](/faq) or email **hello@ideatwister.com**.

## Stop guessing what to do next.

→ [Start a run](https://ideatwister.com/twist)