# Glossary

Every IdeaTwister word, in plain English. If a term shows up on the pricing page or inside your workspace and you are not sure what it means, it is here.

## Angle

One of the distinct ways the engine rethinks your idea or business. The engine works from a fixed library of 15+ angles (different ways to grow, like a new pricing model, a sharper customer focus, a new channel, or a retention play) and picks the ones that fit you. Each angle is the seed for an opportunity.

## Opportunity

A fully written, ranked version of your idea or your business. Each one names a specific direction, a specific customer, and a specific way to make money. It includes a one-liner, the target customer, what makes it different, an honest list of weaknesses, a score across five commercial dimensions, and a short note on how it compares to where you started. A founder run produces a handful of opportunities next to your original idea; a business run produces a set of 25 or 50 growth opportunities to compare.

## Growth opportunity

One direction your business could take, scored and ranked against the goal you set. The engine produces a set of distinct opportunities: 25 on Pro, 50 on Scale. You see your business reframed across many real options side by side, not 50 versions of the same idea.

## Complete game plan

One growth opportunity fully worked up for you: the deep-dive analysis on the opportunity plus the step-by-step plan to actually do it. The Pro plan includes 3 and the Scale plan includes 6. The engine highlights its recommendations, but the picks are yours: you shortlist which opportunities get worked up from your workspace.

## Deep-dive

The full analysis layer on one direction: the strongest argument against it and the one thing you would need to prove it wrong, a research report (real competitors, pricing, a customer interview script, and the top risks), a 90-day plan, and a closing memo written straight to you. On the Starter plan the deep-dive runs on your own idea. On business plans it runs on each growth opportunity we fully work up.

## The five scoring dimensions

Every option is scored 0 to 10 on five commercial dimensions, and the five depend on who you are. Founders are scored on Buyer Urgency, Revenue Speed, Defensibility, Market Proof, and Distribution Edge. Businesses are scored on Revenue Expansion, Customer Demand, Distribution Leverage, Execution Complexity, and Competitive Risk. The overall score blends all five and is re-balanced to your situation, so it is not a generic number.

## Research report

For each direction that gets a deep-dive: realistic market sizing (real numbers and who is already paying), profiles of the top competitors with their weaknesses, pricing and willingness-to-pay research, regulatory and compliance flags, a 90-day plan with milestones, a ready-to-use customer interview script, and the top 3 risks with steps to handle them.

## Reality check

Before generating opportunities, the engine reads your idea and the research it just did, then produces the single strongest argument for why your idea might fail, plus the specific piece of evidence you would need to disprove it. Every opportunity then has to show how it beats this. This runs on the founder path; for businesses, every growth opportunity is scored against the goal you set instead.

## Market Readiness Signal

A green, yellow, or red tag the engine puts on your space after live research. Green means wide open with documented urgency. Yellow means viable but challenging. Red means broken or commoditized. A red signal also pushes the engine toward bolder opportunities instead of small tweaks.

## Launch Kit

Your first 90 days, done for you. Once you have picked your strongest direction, it writes the actual work to launch it: ready-to-paste social posts, email sequences, a 90-day plan, and a pricing plan, all written for your exact idea. For founders it is an optional add-on on the Starter plan.

## Execution Kit

Same engine as the Launch Kit, for a business rolling a chosen opportunity into its existing customers, channels, and pricing: the business case, a small pilot to de-risk it, who owns what, the risks to watch, and the numbers to track. For businesses this is included in every complete game plan.

## AI Prompt Pack

A set of expert prompts, each already loaded with the context of your idea, covering the real jobs of getting a product built and launched. You copy a block, paste it into your own AI tool, and go. Part of the founder Launch Kit.